Magnolia Jane Salon

An AVEDA salon & spa located in the heart of downtown New Bern

Go Dry for Earth Month

One of the greatest inventions of all time — as far as we’re concerned — is dry shampoo. How did we ever live without it? Being able to extend a blowout, add texture to your hair when styling, or just skip a shampoo and sleep in is THE. BEST. EVER. We released our Shampure Dry Shampoo in 2015, and it quickly became a go-to for Artists and guests for its iconic aroma and non-aerosol formula. (Plus, people had been asking us to make a dry shampoo for ages, so it was about time!) Shampure Dry Shampoo was so popular that we also launched its sibling product, Shampure Thermal Dry Conditioner. Refresh your roots with Dry Shampoo and spritz midlengths and ends with Thermal Dry Conditioner for softness and heat protection on your non-wash days.

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Another thing we love about Shampure Dry Shampoo? When you skip a shampoo and grab the dry stuff, you’re also saving water. It’s the perfect Earth Month product, as we devote all of April to raising awareness about clean water issues locally and around the world.


When you “go dry” for clean water this month, you’re making a difference — even if it feels small. When we say “go dry,” we don’t mean never shampooing your hair and only using dry shampoo for an entire month; there are plenty of ways you can conserve water, dry shampoo or no.

According to the EPA, the average American family uses more than 300 gallons of water per day at home. Here are a few seriously simple ways you can adjust your routine during Earth Month and beyond:

- Cut just three minutes from your shower and you could save about six gallons of water. (Hello, dry shampoo!) If you shower daily, you could save around 2,190 gallons (8,290 litres) of water a year!* (*Average shower in the U.S. uses 2 gallons per minute. Source: U.S. Geological Survey.)

- Turn off the faucet while brushing your teeth and you’ll save approximately 50 gallons of water in a week.

- Skip meat one day a week and save hundreds of gallons of water. It takes about 1,840 gallons of water to produce a pound of meat. (*Source: USGS Water Science School)

- Make sure to switch all the lights off every day before you head to work and you can save about 32 gallons of water. It takes about two gallons (7.6 litres)* of fresh water to generate each kilowatt-hour of traditional electricity. So turn it off if you’re not using it! (*Source: National Renewable Energy Laboratory.)

- Make sure your washing machine and dishwasher are filled to capacity before running them to cut energy and water use. You can save even more by air-drying your clothes on a clothesline.

How will you make a difference for Earth Month 2018?