Magnolia Jane Salon

An AVEDA & Organic Pure Care salon located in the heart of downtown New Bern

Tucked away in the heart of historic downtown New Bern, Magnolia Jane Salon is a hidden gem. A friendly boutique inspired atmosphere greets you in a chic environment. A perfect romance of metropolitan style meets small town, southern hospitality. Focus lies on the importance of current trends, modern techniques and a classic approach to deliver one-of-a-kind looks to each guest. Magnolia Jane proudly offers AVEDA and Organic Pure Care products. 


Our mission at Magnolia Jane Salon & Spa is to provide a relaxing environment where our guests feel comfortable in our hands & confident in our skills. Our team promotes an atmosphere where we work together to deliver superior guest experience & consistent results using products that help protect our guest's hair & Mother Earth. We strive to build lasting relationships within the New Bern community & promote & encourage other women. We know your appearance is important, and how you feel on the outside can help you feel amazing on the inside, we take that honor seriously. 



Our team is committed to continuing education & staying on top of current trends, techniques & styles. Studying, perfecting and refining our trade is critical in an ever-evolving industry.

We offer a complimentary consultation before your appointment to discuss your ideas & collaborate with you to create a style that is perfectly you. Not only does this allow your stylist to communicate pricing, maintenance and timing before your appointment, but you are given a sense on confidence going into your service. A consultation is completely optional and not required for all appointments. 

"We listen to you what you love, what you don't care for & help guide you to the perfect style including how to create the look yourself when you are not in our chair."
-Magnolia Jane stylist Brooke Lynch 


The products we believe in


Aveda is the embodiment of the vision of Horst Rechelbacher, who founded the company in 1978 in Blaine, Minnesota, with one shampoo. Not only do AVEDA commit to social as well as environmental leadership & responsibility, their 100% certified organic ingredients draw an amazing connection between wellness & beauty and deliver truly amazing results. 
 At Aveda’s heart is its environmental mission—and a desire to set a business standard in environmental sustainability. 

The AVEDA Mission
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

O R G A N I C   P U R E    C A R E 

A range of unique body and hair beauty products, with balanced formulas based on precious plant extracts. A simple way to take care of yourself based on small everyday actions.

A concept developed according to different criteria aimed at solving all sorts of specific imbalances and problems. Each preparation is formulated according to the principles of nature and contains a mixture of essential oils with beneficial properties. Pure essences to cleanse, revitalize and moisturize the skin and the hair, using only health-giving botanical products with carefully chosen properties.